Blondes, are they really having fun?

The ironic opposite is always front and centre. Case in point, does having blonde hair make life more fun? Having spent years in the hairdressing world I'm inclined to think, it better be as the pain and price of being blonde is high. And it always seemed that the darker ones hair was, the more they wanted to be blonde. This is not just white people, African Americans are equal to this in their pursuit of straight hair. They of coarse have the worlds most curly hair. We just hate the way we are and are always looking for "a fix" to make something we are born with different.
Is this trend something that has always been? Or has it come out only in the last 100 years or so. Do we have so much time and money now that pursuing these changes is all we have to do? The professionals will tell us it's all in our heads, and then book you for next weeks session.
It is always the pursuit of that one thing, whatever it is, that drives us to try to be different. Yet leaves us more or less the same.